POPAI Industry Leadership Conference 2008
Speakers
James Damian - Senior Vice President, Experience Development
Group, Best Buy
James Damian is responsible for reinventing the experience of
shopping in a big-box retail store. He is, in his own words, “a
right-brain ambassador for the value of design within the left-brain
world of consumer electronics.” In 2004, Mr. Damian led the
design of Best Buy’s first concept stores—Studio D and
Escape in Chicago—and developed the company’s “new
store experience” research and development capability. He
continues to lead optimization of the big-box design for a shopping
experience that not only answers but anticipates changing customer
desires. He names legendary Tiffany’s window designer Gene
Moore as his primary source of inspiration.
In 2005, Mr. Damian received the Markopoulos Award sponsored by DDI
(Display & Design Ideas) magazine for his many contributions to the
design industry. Most recently, DDI recognized him as one of the
Retail Design Luminaries of 2007. He has also received Best
Buy’s Culture of Innovation Award in recognition of his leadership
in concept development and execution.
 Anthony Prior -
Director, SheridanGlobal Ltd
Anthony Prior is a director of SheridanGlobal Ltd, the company who is
undertaking the Marketing at Research Initiative (MARI) on behalf
of POPAI in both the UK and USA. Anthony is also the founder of
Global Systems Ltd a specialist software and electronics company
who’s systems are used throughout the Market Research Industry for
footfall and shopper analysis.
Anthony developed the industry’s leading behavioral analysis
software - MultiTrack - which is used to identify shopper behavior in
retail environments. Recently he and his engineers have
developed highly specialized eye cameras and software for use in
determining autonomic shopper behavior and customer engagement
algorithms that form the core of the MARI shopper engagement
studies.
 Jerry Olson - Partner, Olson Zaltman
Associates
Jerry Olson is founding partner (with Jerry Zaltman) of Olson Zaltman
Associates, a consultancy specializing in using innovative qualitative
research methods to gain a deep understanding of consumers.
Typically, OZA uses the patented ZMET interviewing process to elicit
metaphors that in turn reveal the foundational and often unconscious
orientations that structure consumers’ thinking and emotions about
a topic. Then, OZA helps its clients use these deep insights to
develop more effective marketing strategies and tactics. Since its
beginning nearly 10 years ago, OZA has conducted over 350 projects in 31
countries, covering a wide range of products and services.
After receiving a PhD in psychology from Purdue University, Jerry
joined the marketing faculty at Penn State University where he taught
consumer behavior. He is now Professor Emeritus at Penn State,
having retired 4 years ago to work full time with OZA. During his
academic career Jerry authored numerous academic articles and several
books, including a consumer behavior textbook in its 8th edition.
He has been on the editorial board of all the major marketing journals
and has served as president of the Association for Consumer Research
 James H. Davidson - Founder, Davidson and Company
of Polsinelli Shaton Flanigan Suelthaus
For nearly two decades, Jim Davidson has helped companies and
business associations define and achieve their goals in the legislative
and regulatory arenas of the federal government. He is founder of
Davidson & Company of Polsinelli Shalton Flanigan Suelthaus, a
public policy advisory firm.
Davidson & Company has helped its clients address a broad range
of public policy areas including advertising regulation and commercial
speech, appropriations, taxation, health care, telecommunications and
the Internet. Through his work on behalf of The Advertising
Coalition, Mr. Davidson has been recognized as one of the nation’s
leading experts on prescription drug advertising. He also was
asked by leaders in the advertising and food manufacturing industries to
help coordinate positive industry initiatives related to
children’s food advertising. He writes the “Eye on
Washington” column on prescription drug advertising for DTC
Perspectives Magazine, and a column on federal government issues for
Electronic Retailer Magazine.
Mr. Davidson served as Chief Counsel and Staff Director for the
Senate Judiciary Subcommittee on Administrative Practice and
Procedure. In that capacity, he directed the drafting of omnibus
regulatory reform legislation and the Regulatory Flexibility Act.
He also was Chief Counsel of the Governmental Affairs Subcommittee on
Intergovernmental Relations where he was a principal staff author of the
federal Privacy Act and major amendments to the Freedom of Information
Act.
While serving on the Intergovernmental Relations Subcommittee, Mr.
Davidson was singled out for recognition in the book Unelected
Representatives: Congressional Staff and the Future of Representative
Government. Prior to that, he served as Special Assistant and
Press Secretary to Missouri Senator Stuart Symington, and as
Administrative Assistant to Missouri Secretary of State James C.
Kirkpatrick.
Mr. Davidson is a graduate of the University of Missouri-Columbia
Schools of Journalism and Law, and served as an adjunct Professor of Law
at the American University School of Law. He is a member of the
District of Columbia Bar, the Missouri Bar Association, and the American
Bar Association. He was a Fellow of the American Council on
Germany, and was a Conferee at the Chief Justice Earl Warren Conference
on Advocacy.
 Michael Quinn - Senior Vice President of
Marketing, Research and Product Development, Premier Retail Network
Mike Quinn is Senior Vice President of Marketing, Research and
Product Development for Premier Retail Network (PRN). He works closely
with retailers and manufacturers to develop and optimize PRN's retail
media solutions throughout their lifecycle. Prior to joining PRN he
worked in brand management for Quaker Oats, where he was responsible for
oatmeal cereals, LIFE cereal and granola bars and also managed the
company's complete cereals portfolio for the Western U.S. while
launching Quaker's first regional business center. He is a member of
POPAI's Board of Directors and has presented at other POPAI events.
Lars Thomassen - Chairman, White Star Property
Lars Thomassen – author has over 30 years experience in
advertising. Today his time is divided between his job as chairman of
White Star Property in Luxembourg and Poland, a property
developer; his job as a board director of the oldest fur
manufacturer and retailer in the world, Birger Christensen also the
largest luxury retailer in Copenhagen; his board directorship at
First Farms one of the largest milk producers in Eastern Europe; and
doing lectures and speeches about Retailization. As a special past
time Thomassen has just published two new books together with his co
author from Retailization, Keith Lincoln , “How To Succeed at
Retail - Winning Case Studies for Retailers and Brands” and
“Private Label - Turning the Retail Brand Threat Into Your Biggest
Opportunity” just out on Kogan Page in the UK.
 Dan Stanek - Executive Vice
President, TNS Retail Forward
Dan Stanek is Executive Vice President of TNS Retail Forward and
directs the firm’s consulting services. He has more than 20 years
of experience in consumer marketing and retailing for Fortune 500
companies. His area of emphasis include brand strategy, marketing
strategy, channel strategy, market positioning, retail concept
development, and consumer research.
During his career, Dan has led and conducted consulting programs with
hundreds of leading retailers and consumer products companies including:
Bloomingdale's, Hard Rock Café, UPS Stores, Wilsons Leather,
Hallmark, AutoZone, Circuit City, CVS, Frito-Lay, General Motors,
Eastman Kodak, Lowe's, Microsoft, World Kitchen, OshKosh B'Gosh, Toys
"R" Us, Wal-Mart, and Wrangler.
Dan was formerly with the international brand design firm of Fitch
Worldwide where he served as a Partner directing the firm's strategy and
research offer for North America. Prior to that, he was Executive Vice
President and Director of Operations of Columbus, Ohio-based Retail
Planning Associates, an international retail consulting and design firm.
Dan also spent several years as Manager in the Strategic Channel
Marketing group at Management Horizons, a Division of Price
Waterhouse.
Dan received his MBA and Bachelor of Science in Business
Administration from The Ohio State University.
Mary Kay Riordan - SVP Promotion and Retail Innovation,
Momentum Marketing
Mary Kay Riordan – SVP Promotion and Retail Innovation joined
Momentum in August 2006 as Promotion and Retail discipline lead.
Her role at Momentum is to bring Momentum clients new ideas that
increase sales or decrease costs, and to develop strategic alliances and
tools to quantitatively measure the impact of the agency’s
contributions to clients.
Mary Kay has over 25 years of integrated marketing experience on both
the client and agency side. She’s a former Director of
Family Marketing for McDonald’s Corporation with extensive
management experience including oversight of the North American Happy
Meal program. Just before joining Momentum, she returned to
McDonald’s as a consultant on the company’s technology
initiatives including the Arch Card, Cashless and Wi-Fi.
Mary Kay’s agency background includes a leadership position at
The Marketing Store in Chicago where she was SVP, Client Services on
accounts including Keebler, General Mills and Best Buy. She also
was responsible for new business development and played a major part in
winning entry into blue-chip clients like Coca-Cola.
Mike Dillon - Vice President Brand Activation, Pepsi-Cola
North America
Mike Dillon – VP Brand Activation, Pepsi-Cola North
America is responsible for overseeing all national marketing
promotions for Pepsi-Cola North America, as well as shopper marketing
activity across strategic customers in all of the main retail
channels.
A sixteen-year Pepsi veteran, Mike has held positions of increasing
responsibility across multiple marketing channels. He began his
career in Pepsi International, and moved into roles in Innovation
(Packaging), and brand (Lipton Brisk, Pepsi ONE, and the national launch
of Sierra Mist). Prior to becoming the VP for our Brand Activation
efforts, Mike was the Division Vice President of Sales for our central
region, headquartered in Chicago.
Mike holds a BS from the University of Georgia (Marketing) and an MBA
from the University of Rochester. He resides in Connecticut with
his wife and two children.
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