The Power of Marketing at-Retail

This is the updated edition of the highly successful industry - written textbook covering all aspects of marketing at-retail. Topics include: materials and production methods, design and creativity, digital signage, industry globalization and many others. Written for marketing at-retail professionals in marketing, advertising, design, sales, purchasing and production.
New in this edition:

1. At-retail digital signage
2. Store of the future
3. Color photos of the best displays of 2007
4. A CD-ROM containing a comprehensive industry glossary of more than 4,000 terms

Digital Signage:
Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

Take advantage of this POPAI member price on this recently published book - a must-have in the area of Digital Signage. The book is available at a discount for POPAI members including free shipping (over a $10 savings*). The book is a comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry. It also covers the business aspects and conditions of this fast moving market. Go to http://www.popai.com/Schaeffler to take advantage of this special price before it expires on June 15, 2008.

Lighting Up the Aisle: Principles and Practices for In-Store Digital Media

LIGHTING UP THE AISLE is the first practical guide written by seasoned consultants for understanding In-Store Digital Media from a simple, entertaining, common sense perspective.

Full of insider field insights, it´s a no nonsense primer to prepare anyone new to this exciting media to successfully ignite the power of technology in-store for the benefit of the customer.
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Saatchi and Saatchi X and POPAI Private Label Study

In December 2006 and January 2007, Saatchi & Saatchi X in partnership with POPAI, undertook a global study as the basis for the book on private label by Keith Lincoln and Lars Thomassen.

This study is unique in that it provides an all party perspective exploring the attitudes and motivations of all three private label participants; the retailers that develop and sell them, the brands that compete and often manufacture them and of course the shopper who ultimately buys them and determines their ongoing future.

POPAI Digital Signage: The Global Study
Two Senses and Unlimited Possibilities

POPAI Germany and GIM teamed up to develop a globally relevant and sound analysis of the digital signage market, of the existing concepts and projects as well as the market participants and their forecasts for the coming years.

The result — the first worldwide study on digital signage will provide operators, prospective operators, observers and decision-makers, with a comprehensive guidebook for all parts of the market, can serve as a reference with a place on the desk of all who are close to the market the world over.