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The 2007 At-Retail Media & Digital Signage
Advertising Conference and Product Showcase
Sharpen Consumer Focus In-Store
September 24, 2007
American Conference Center
New York, New York
POPAI Members receive 20% discount
POPAI Members: $495.00
Non-Members: $625.00
For POPAI Members Only Discount Code: POP44
For Complete Details and registration click here
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POPAI University is offering MaRC
Credits
*Please see session schedule below
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Monday, September 24, 2007
8:45 AM - 9:00 AM
Welcome/Introductions
Speaker: Dick Blatt,
President and CEO, POPAI
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9:00 AM - 9:45 AM
Session 1: Optimizing Shopper
Marketing
Speaker: Virginia Cargill,
President and CEO, SignStorey, Inc.
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 Shopper Marketing is entering a whole
new world with digital media and interactive technologies. In this
session you will learn what the major retailers are doing to optimize
their marketing efforts.
1 Marc credit category I
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9:45 AM - 10:15 AM
Break / Exhibits
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10:15 AM - 11:00
AM
Session 2: Shopper
Engagement
Speaker: Martin
Kingdon, Partner, Sheridan Consulting
 The final results of the first field
trial for the Marketing at Retail Initiative (MARI) that was held in the
UK, will be presented as well as the preliminary results of the US field
trial. The ground breaking MARI study is designed to measure marketing
at-retail programs so to put their measurement on a par with other media
such as print and broadcast, by providing measurements of Shopper
Engagement which will show what shoppers actually looked at across the
store in terms of in-store media both for the store as a whole and
within specific categories. This combined with ROI measurements will
provide a full picture of the in-store environment allowing brands and
retailers to plan their at-retail executions with a far greater degree
of sophistication than has been available historically.
1 Marc credit category I
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11:00 AM - 11:45
AM
Session 3: Digital Signage-Status Quo
and Future Potentials: The First Insights on the First Truly Global
Digital Signage Research Program
Speakers: Fabian
Keller, Senior Director, Media Business, International Division, Hughes
and Dr. Stephan Telschow, Ph.D., Vice President POS Research Division,
GIM Research
 Digital signage is definitely the
mega trend in the world of retail marketing and beyond. Ask yourself:
What do we exactly know about the potentials of this market? Do we know
which industries are most interested in digital signage solutions and
what they expect? Do we even talk about the same ideas and concepts of
digital signage on a global scale?
The first global Digital Signage survey gives in-depth answers to these
questions. In a comprehensive survey of suppliers and potentially
interested industries in the Americas, Europe, Asia, Middle East and
Africa under the POPAI umbrella we got a deep understanding of global
experiences, expectations and future requirements of the market. This
presentation will present first results and discuss some of the major
findings.
1 Marc credit category II
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11:45 AM - 1:00 PM
Lunch
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1:00 PM - 1:45
PM
Session 4: In-store Digital Media:
New Tools, New Technologies, New Techniques
Speakers: Carre
Dawson, POPAI Digital Signage Advocacy Chair and Laura Davis Taylor,
Founder and Principal, Retail Media Consulting
 Digital signage has been a catalyst
to store as media and it's adoption is speeding up at a dizzying pace.
As we continue to focus on creating benchmark case studies, new tools,
technologies and techniques for research, content development and
measurement are emerging. Our experts will share:
new flavors of digital media for the store
how to effectively ignite them in an integrated manner
the basics of effective content
exciting new measurement tools to optimize them for success
what we're learning from current optimization tests.
1 Marc credit category II
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1:45 PM - 2:30 PM
Session 5: The Marriage of Mobile
Phones and Digital Signage: A Dynamic New Interactive Touchpoint for
Retailers and Brands In Store
Speakers: Bill
Collins, Principal, Decision Point Media Insights and Stephen Randall,
Founder and Chief Executive, LocaModa, Inc.
  QUESTION: What happens when retailers
create the conditions in store where shoppers can use their mobile
telephones to "talk to" and interact with digital
signage?AпїЅ
ANSWER: You create a dynamic new interactive touchpoint for retailers
and for the brands. Come hear case studies and analysis about how this
interaction between mobile phones and digital signs promises to make
digital media more personal and relevant for consumers in store and out
of home.
1 Marc credit category II
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2:30 PM - 3:00
PM
Break /
Exhibits
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3:00 PM - 3:45 PM
Session 6: Interactive kiosks-The
Closer
Speakers: Allen
Buchholz, Executive Vice President , Sales and Marketing, Frank Mayer
& Associates and Robert Plante, Kiosk Programs Manager, BMW LLC of
North America
  Kiosks at the point of sale,
integrated into your creative and media strategy, can close the deal.
And the results are trackable and in real time.
1 Marc credit category I
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3:45 PM - 4:30 PM
Session 7: Attract, Engage and
Motivate: How Can We Tell if Content is "Working"
In-store?
Speakers: Steve
Yetsko, Director of Media Research Services, VideoMining
Corporation
 Traffic counts and point of sale data
only tell part of the At-Retail Media story. The book has yet to be
written on what content mix makes Digital Signage Advertising most
effective. By untilizing video mining, Digital Signage networks can
become real world test labs to find out what content can attract, engage
and motivate.
1 Marc credit category II
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4:30 PM - 5:30 PM
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Attendees at the At-Retail Conference can earn a total of
six Marc credits, a maximum of three for categories I and
II.
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