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Visit a gallery of winners from the San Francisco P-O-P Show!

Knowledge is Power.

The Power of Marketing At Retail, Revised Third Edition is a crash course in creating, planning, manufacturing and executing Marketing at Retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best Marketing at Retail displays of 2007 and The POPAI Desktop Reference Guide, a CD-Rom featuring an updated glossary of 4,000 marketing at retail terms.

The handbook is specially priced at $50 USD for POPAI members.

Click here to Order

click here to view a free tutorial on the keys to winning in the Digital Signage Contest

click here to view a free tutorial on the keys to winning an OMA

POPAI University:
The Producer Edition

A Special Session designed to help Marketing at Retail Producer CEO's and Senior Executives maximize profitability in a turbulent economy.

February 19, 2009, Anheuser-Busch Beer Academy, Arlington Heights, IL Register today and save $100!

POPAI Member - $749.00 / Non Member - $949.00 After January 23, 2009
POPAI Member - $899.00 / Non Member - $1,099.00

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Digital Signage Industry Standards

POPAI's Digital Signage Standards Committee created three new subcommittees to focus on critically needed standards for Screen Media Formats, Media Players Interoperability and Server Intercommunications.

The Marketing Landscape for the Retail Environment is Changing

Roadmaps Available Here