 OMA Judging: Fair, Balanced and Comprehensive
OMA judges are
industry professionals comprised of POPAI brand marketers, retailers, ad
agencies and producers/suppliers who are both POPAI members and
non-members. These experts judge according to standardized and equitable
rules in a two-tiered process.
"POPAI, through
it’s OMA awards provide our industry with the opportunity to
display, judge and celebrate the best in design, function and successes
of Temporary, Semi-Permanent and Permanent displays."
Merrill Howard, General Manager Display Division, Artisan
Complete
The first phase
of the judging process is completed online. Judges review case history
responses and evaluate entry responses to questions focusing on design,
engineering, shopper engagement, retail experience, brand performance
and sales results.
The second
phase of the judging process is completed on the OMA Show floor during
GlobalShop. Judges are divided into teams with representation from all
areas of the industry including brands, retailers, ad agencies, and
producers/suppliers. These teams collectively evaluate the entries in
each category, validating their online scores.
If you are interested in judging please contact
Alicia Rutherford at arutherford@popai.com or
(703)373-8805.
OMA Judge Qualification
The OMA Awards are the highest
recognition in Marketing at-Retail. OMA judges take their
responsibilities seriously, studying each entry thoroughly to understand
the thinking and resulting design behind each piece.
Judges are
trained prior to beginning the judging process. Each judge is required
to participate in a webcast orientation session hosted by POPAI. This
training ensures judges use the same guidelines and criteria when
reviewing entries online. In addition, all judges must attend an onsite
orientation where they receive instructions regarding the onsite judging
phase and meet with their team. Each year POPAI add new judges to the
judging panel to ensure we have fresh eyes and the process is
comprehensive and fair.
To be considered for a
judgeship in 2009, applicants must have 5 years of experience in the
Marketing at-Retail industry as a marketer, retailer or
producer/supplier. Though our contest is worldwide, English is the
official language used for OMA judging
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