CREATIVE BEST OF SHOW AWARD
OBJECTIVES
* To
celebrate the creativity of merchandising design and execution
separately from sales results and statistics.
* To engage the Creative Community and acknowledge excellence based
solely on ideation, imagination, and forward thinking.
AWARD GUIDELINES
Entries competing for the Creative Best
of Show Award will consist of Gold, Silver and Bronze winners from all
categories. Non OMA winners will NOT be considered.
Judging will take place on-site after OMA primary results are tallied
and calculated.
OMA winners will be judged against the special criteria established for
"Creative Best of Show" and only ONE Creative Best of Show award will be
awarded in each division.
CRITERIA
Winners should exhibit creative excellence in the
following areas:
Graphic Design:
Does the entry have superior communication visually? Does its use of
text and images embrace a range of intuitive skills and aesthetics that
enhance the product or service it represents?
Construction:
Does the entry use innovative technology or creative engineering?
Does it enhance the overall execution, support the graphic design and
elevate the product or service it represents?
Innovation:
Does the entry introduce new print methods or construction
technology never used before in merchandising?
Impact:
Does the entry have stopping power? Does it effect or influence
immediate consumer action?
Execution of Idea:
Does the entry’s vision carry through the production process?
Does all innovation and construction technology translate through to its
final production?
Brand Relevance:
Does the entry support the over-all brand communication? Does it
spark connection and awareness to the product or service it
represents?
Overall Execution and Communication:
Does the entry consider all the above listed criteria? Do the
criteria points support and enhance each other for complete creative
excellence?
JUDGING PROCESS
Judging will take place on site at GlobalShop after
primary judging has been calculated. Judges will walk the show floor,
view all OMA winners and select their top 3 creative displays. Judging
format consists of formal creative debate with all the judges against
the criteria and objectives set in selecting the Creative Best of Show
winners.
JUDGING PANEL
A panel of Blue Chip Creative Directors will be
assembled from various industry backgrounds with experience in
permanent, semi-permanent, and temporary merchandising.
|
