The retail space as a marketing platform is being transformed at an
unprecedented pace. Marketing metrics are more sophisticated.
Advertising dollars are being shifted to at-retail advertising. Digital
signage is opening new ways for branding professional to reach the
shopper. The time is ripe for one, authoritative publication.
Marketing At Retail magazine brings to market the tools that will help
branding professionals, marketers, agencies, and retail professionals
successfully capture the attention of a more demanding retail
customer.
POPAI’s Digital Signage Standards Committee created
three new subcommittees to focus on critically needed standards for
Screen Media Formats, Media Players Interoperability and Server
Intercommunications.
POPAI
Job Bank
Matching the best with the
brightest marketing at-retail professionals.
POPAI, POP, Global assosiation for marketint at retail. Marketing, M@R, SmartBrief, instore, in-store, engagement, shopper,
