West Coast


Welcome to the New POPAI.com

After a lot of hard work, the newly designed popai.com is here! We are pleased to introduce a more user-friendly webs..

Shopper2Buyer Announces Destination Directory 2.0

NEW YORK CITY - Shopper2Buyer, the shopper media consultancy within Kinetic Worldwide, the world’s largest planner ..

Samsung Digitizes the Refrigerator Buying Process

Samsung is introducing a new digital shopping experience to stores this summer. Find out how below. Samsung and The Barba..

Capturing the 90% of America’s Impulse Buys

Despite the marketing and advertising retailers strategically invest in to attract customers and grow their business, imp..

MEMBER PROFILE: RockTenn Merchandising Displays & Craig Gunckel

RockTenn Merchandising Displays has a rich history including many acquisitions, success, and being one of the largest P-O..

Friday Recap: Millennial Males, Shelf Gaze & Experiential Stores

Happy Friday! This week has been about shoppers' gaze, potential Hall of Famers, and millennials. Make sure you catch up ..

POPAI Research Insight: The Millennial Male Shopper

For our July article in the design:retail magazine, we talked about the millennial male shopper. Both aspects of this sub..