WCPOP

News

Personal Care: Private Label vs. National Brands

Personal Care shoppers are particular when purchasing various products of the Personal Care category. In the last two dec..

Wal-Mart ShippingPass Plans To Be At Your Doorstep Faster Than Ever

By: Bryan Reid As retailers race to deliver consumers their goods at record pace, especially with Amazon’s indu..

Personal Care: Identifying Distinguishing Characteristics of the Shopping Trip

Mass Personal Care shoppers are more likely than their counterparts to be on regular, larger grocery trips, especially th..

POPAI Member News: One Source Industries Opens New Facility in San Pedro, Calif.

One Source Industries, LLC (OSI), a provider of global supply chain managed solutions for point of purchase (PO..

Amazon Prime Day Sets Sights On Surpassing Black Friday Deals

By: Bryan Reid Look out Black Friday, online retail giant Amazon is looking to supersede the 90-year-old shopping..

Personal Care: Quantify the Effectiveness of In-Store Displays

The Personal Care purchase process in Mass Merchant stores relies heavily on displays, especially when products are ..

2015 POPAI University Master's Program Open For Registrations

Expand your expertise and deepen your understanding of one of the most effective marketing mediums; in-store marketing an..