According to the Coffee Shop 2012 report, 75 percent of cups of coffee are brewed at home and 108.9 million U.S. residents drink coffee daily. And according to a WSJ article in October of 2012, coffee represented more than 6% of McDonald’s U.S. sales, up from 2% in 2004. It makes sense that McDonald’s, with the help of Kraft, announced they will offer whole bean coffee, ground coffee, and K-cups in grocery stores come 2014.
“We want to work with McDonald’s to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes,” Kraft Foods CEO Tony Vernon told analysts on a conference call.
Not only will this new marketing strategy bring McDonald’s coffee into homes, but it will hopefully help with McDonald’s struggling sales. Last week, McDonald’s reported that they will have a weak fourth quarter because of competition and slow economic recovery. Rumors of internal issues have been reported, but let’s hope for them that this new sales strategy will help their business.
McDonald’s has been offering packaged coffee in Canada since November 8, 2012, so the strategy must work there if they’re rolling it out in the US as well.
What do you think? Will you pick up a bag of McDonald’s coffee in your grocery store?