The one big thing I learned at our Master’s Program is that our members love talking consumer/shopper insights. Producers, Agencies, Educators, and Brands use insights in some sort of way, so I was pretty excited to find this slide show on BeverageDaily.com.
The slide show is 10 Hot Tops in Food and Beverage Development: Are You Up To Speed? Read insights on the rage of protein, people snacking more, people’s’ thoughts on being vegetarian and more.
Are you using any of these insights already? If so, how?