Happy Holidays!

Seasons greetings! It is that time of the year to be thankful for everything that has happened during the pas..

American Apparel Ousts CEO and Founder

By: Bryan Reid All good things, or in this case relative degrees of bad publicity, must come to an end as American Ap..

Rihanna Becomes Puma's New Creative Director

By: Bryan Reid Puma is the latest sportswear apparel company to seek celebrity endorsements for a cross-brand promoti..

POPAI Announces the Revival of Its Industry Leadership Conference

Loyal POPAI Members searching for nostalgia – or other in-store marketing professionals looking for a leadership co..

Top 8 Holiday Window Displays From Around the World

By: Bryan Reid With the spirit of the holiday season rampant amongst department stores and luxury retailers, each mak..

Eye Tracking – The Shopping Path & Track (POPAI Research Insights)

Catching shoppers early in their trip is key to increasing impulse purchases. Most purchases occur at the beginning ..

PetSmart's Record Breaking $8.7 Billon Deal

By: Bryan Reid Isn’t this the cat’s meow heading into the tail end of 2014? PetSmart, the biggest pet-sto..