05/22/2013 Webinar: Perfecting the Art of POP
05/30/2013 Pulse of the Shopper Nation
06/19/2013 Webinar: Intro to Digital Signage
07/17/2013 Webinar: Mobile Shopper Marketing
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In just 5 years, roughly 50% of the population of the U.S. will be over 50. Does that sound like a group of shoppers you should be overlooking?
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Right now in retail, brick-and-mortar retailers are still feeling the pressure to get online and solidify a presence there. And, it makes sense–e-commerce is still booming, and traditional retailers can’t … READ MORE
1 hours ago
*Image Credit: Tweet Magazine Here at POPAI, whether we’re talking about in-store or online, we always champion the experience that is shopping, and how a good experience in turn is … READ MORE
120 hours ago
*Image Credit: Heckler Design We already knew that the introduction of tablets into in-store was sprucing up and phasing out retail stores’ cash registers–now, according to this article yesterday from … READ MORE
144 hours ago
2:30 PM PDT 16/05/2013 by Lindsay Scarpello 0
According to new data, shoppers with smartphones in-stores may be a good thing. READ MORE
2:20 PM PDT 15/05/2013 by Lindsay Scarpello 0
Over the past few weeks, maybe even a little bit longer, one more retail buzzword (because we seriously need more retail buzzwords) has been popping up all over POPAI HQ's Twitter feed: dynamic pricing. READ MORE
2:24 PM PDT 14/05/2013 by Lindsay Scarpello 0
After see-sawing for months between positive and negative territory, The Consumer Report Index's sentiment measure is up and higher than it's been since 2008. READ MORE
2:29 PM PDT 13/05/2013 by Lindsay Scarpello 0
Ever wonder where retail space is most expensive? If you’re thinking of the Big Apple, think again–while the US of A’s biggest metropolis is on the list, it’s flanked by numerous other international locales. READ MORE
11:14 AM PDT 10/05/2013 by Lindsay Scarpello 1
Color is a form of nonverbal communication that works on a subconscious level, and it works differently with different shoppers depending on demographics. READ MORE
TIME TO GET SOCIAL
Don't just read about the latest trends on in-store and shopper marketing, get social.