Newcastle Brown Ale Crams 37 Brands into Crowdfunded Super Bowl Ad

By: Bryan Reid We recently reported on Newcastle Brown Ale’s efforts to crash the Super Bowl advertising party ..

POPAI and Quri Announce Findings of the Compliance Initiative Study at the Industry Leadership Conference

POPAI, the Global Association for Marketing at Retail, and Quri, a leading provider of retail analytics and insights, announc..

Rock-Tenn Announces Partnership with MeadWestvaco Corporation

By: Bryan Reid Long-time POPAI members Rock-Tenn Company and MeadWestvaco Corporation have entered into a definitive..

Wal-Mart Canada Expands Operations with New Store Openings

By: Bryan Reid Fresh off the heels of last weeks announcement that Target Canada would be shutting down all operation..

Kantar Bridges TV and Retail for Optimal Sales Data

By: Bryan Reid After fighting over advertising dollars for decades with both sides trying to gain the upper hand over..

​Alibaba Warm Up China Consumer For US Retailers

By: Bryan Reid China-based Alibaba Group is preparing to excite U.S. retailers and brands by providing a way for Amer..

2014 Mass Merchant Shopper: Packaged Sweet Baked Goods Distinguishing Characteristics of the Shopping Trip

Mass Merchant Packaged Sweet Baked Goods (PSBG) shoppers are actually Grocery shoppers in a partial-Grocery retailer. Man..