05/30/2013 Pulse of the Shopper Nation
06/19/2013 Webinar: Intro to Digital Signage
07/15/2013 Shopper Insights in Action
07/17/2013 Webinar: Mobile Shopper Marketing
Get twice weekly updates about the latest and best in marketing at retail; the work, the process, and the community
It’s the ultimate retail mishap that still happens far too often. Retailers, it’s time. Invest in making your fitting rooms well-lit, nicely illuminated (no funhouse mirrors!), and roomy, and you’ll reap the rewards in shopper’s sales.
MORE
*Image Credit: Best Buy Best Buy’s gotten a lot of flack in recent months (years?), and not without cause. But, in light of their decision to partner with Samsung on … READ MORE
16 hours ago
Right now in retail, brick-and-mortar retailers are still feeling the pressure to get online and solidify a presence there. And, it makes sense–e-commerce is still booming, and traditional retailers can’t … READ MORE
40 hours ago
*Image Credit: Tweet Magazine Here at POPAI, whether we’re talking about in-store or online, we always champion the experience that is shopping, and how a good experience in turn is … READ MORE
160 hours ago
2:18 PM PDT 21/05/2013 by Lindsay Scarpello 0
Goodbye, malls of suburbia, and hello, urban flagships. Brick-and-mortar is happy to see you. READ MORE
11:19 AM PDT 17/05/2013 by Lindsay Scarpello 0
In just 5 years, roughly 50% of the population of the U.S. will be over 50. Does that sound like a group of shoppers you should be overlooking? READ MORE
2:30 PM PDT 16/05/2013 by Lindsay Scarpello 0
According to new data, shoppers with smartphones in-stores may be a good thing. READ MORE
2:20 PM PDT 15/05/2013 by Lindsay Scarpello 0
Over the past few weeks, maybe even a little bit longer, one more retail buzzword (because we seriously need more retail buzzwords) has been popping up all over POPAI HQ's Twitter feed: dynamic pricing. READ MORE
2:24 PM PDT 14/05/2013 by Lindsay Scarpello 0
After see-sawing for months between positive and negative territory, The Consumer Report Index's sentiment measure is up and higher than it's been since 2008. READ MORE
TIME TO GET SOCIAL
Don't just read about the latest trends on in-store and shopper marketing, get social.