National Brands dominate the Cereal subcategory, particularly in the Mass channel, where only 1 in 10 purchases are Private L..
Mass Cereal shoppers are more likely to be on Grocery-related trips than the average Mass shopper, and Cereal shoppers spend ..
Displays are an essential tool in the Cereal category, with Cereals nearly twice as likely to be selected from displays than ..
By: Bryan Reid It is a known fact that brick-and-mortar stores aren't the only option for brands and retailers with p..
It was observed that Cereal shoppers in Mass Merchants behave more like Grocery shoppers. Cereal purchases are specifically p..
Last year POPAI commissioned the first phase of the Compliance Initiative to understand the level of successful execution of ..
We are happy to announce CVS Health as the newest member to POPAI growing membership! As America's leading pharmacy retai..